Reducing plastic waste: Our commitment

Why is it important to reduce plastic waste?
To date, billions of tonnes of plastic has been created, and most of this has been discarded. Plastic waste is the biggest environmental threat our planet is facing. Reducing plastic and helping reduce plastic packaging needs to be a priority for every person, and every brand. 

How are we striving to be one of the brands reducing plastic waste?
At Dove Men+Care, we’ve set out an industry-leading sustainability commitment to halve our virgin plastic use by 2025 by using less plastic, better plastic or no plastic at all – and calling for a fast transition to a circular economy. This will help us reduce our use of virgin plastic by thousands of tonnes every year.

We’re striving to make a bigger, more sustained impact with our long-term initiative. This includes industry-leading innovations, eliminating the use of virgin plastic wherever possible, and using alternative materials and packaging evolutions.

How are our bottles reducing plastic waste?
We’re committed to investing in more sustainable plastic choices to reduce our use of virgin plastic. This includes the launch of our 100% recycled plastic bottles in North America and Europe (where technically possible).* We’re also continuing to search for solutions where recycled plastic is not currently technically possible – including for our caps and pumps.

At Dove Men+Care, we’ve also launched our 0% Aluminum Refillable Deodorant, which has a stainless steel case with a lifetime guarantee** and recyclable refills made with 98% recycled plastic.

*There are only a few exceptions within the whole portfolio that are not fully 100% recycled bottles but still present a very high percentage in certain specific markets, and the plan is to achieve 100% very soon.

**Lifetime guarantee applies to stainless steel case only (refills excluded) and is valid for as long as the product is actively distributed to retailers. For more detail, see T&Cs at dove-men.com/refill or call 1-866-404-1274.