• 1
    COMMUNICATE

    Communication isn’t just about checking in with others – it’s about asking for help, too. Whether it’s at work or at home, help from others doesn’t make men ‘weak’ or less self-reliant – it displays humility, openness and authenticity.

    Asking for help and staying in regular contact with people is also a form of self-care – our unique study shows that men who do this alongside activities like exercising, meditating and reading are 2.2x more likely to feel balance in their lives and 1.6x more satisfied in themselves.

  • 2
    BE VULNERABLE

    What causes toxic masculinity is often the belief that being unemotional is a form of strength. However, experts say being vulnerable and expressing our emotions (rather than hiding them) is the key to healthy masculinity. Forget ‘man up’ – let’s open up.

    Dr. Gary Barker, CEO and Founder of Equimundo, says: “They cry, they connect, they listen, they care. We need to find ways to make these qualities the ones we agree our sons (and daughters) need.”

  • 3
    BE EMPATHETIC

    Men can be confident, ambitious and competitive – but empathy, compassion, kindness and respect are also crucial. Science agrees: Research by the University of Texas in Austin suggests men who are compassionate, vulnerable and emotionally balanced have more confidence than men who are unforgiving of themselves and adhere to masculine stereotypes.

  • 4
    HOLD YOURSELF ACCOUNTABLE

    Being confident and a strong leader shouldn’t be confused with being unaccountable for our mistakes. Don’t be the guy who’s defensive, takes criticism personally or is afraid of admitting failure – listen, learn, know when to apologize, and grow as a person instead.

  • 5
    START A DAILY SKIN CARE ROUTINE

    Men have been taught that caring for their skin is an ‘unmanly’ attribute. But keeping skin clean, healthy and hydrated doesn’t doesn’t just help you feel fresh and confident – our research shows men who make grooming part of their self-care routine also spend 44% more time caring for others. For us, caring for yourself and others is what defines masculinity.

  • 6
    CARE FOR YOUR MENTAL WELL-BEING

    Caring for your mental well-being is a crucial part of holistic self-care and healthy masculinity – but our own study suggests men care less for their minds than their bodies on a weekly basis.

    We want that to change. To help you make emotional self-care a daily practice, here are some tips to help you de-stress and sleep better.

  • 7

    CREATE HEALTHY WORK-LIFE BOUNDARIES

    Speaking of mental well-being, research by Virginia Tech reveals checking work emails off the clock can cause stress. So, close your laptop. Go offline.

    Drawing boundaries between work and home isn’t just a form of self-care – it allows you to be a fully present dad, partner and person, teaching healthy masculinity to others, too.

  • 8

    RECOGNIZE CARE AS MALE SUCCESS

    Many men view their power, status and income as benchmarks of male success. It’s okay to be ambitious and proud of your achievements, but healthy masculinity means recognizing care as success as well.
    This is especially true for active dads – when they care for the people they love from day one, it improves their partner’s well-being and inspires their sons to care. So, celebrate these amazing caregivers. They deserve it.

  • 9

    HAVE A SENSE OF HUMOR

    Dr. Rashawn Ray, Professor of Sociology at the University of Maryland, says: “Manage pain and emotions by laughing every day. Talk to the funniest people you know daily.” We couldn’t agree more.

    We also recommend following accounts like @bostonbeaman. When we learn to laugh at what causes toxic masculinity, we can recognize how restrictive (and ridiculous) the stereotypes we adhere to really are.

  • 10

    CARE FOR YOUR COMMUNITY

    Remember – acts of kindness and selflessly helping others inspires others with the power of healthy masculinity.

    For more tips on how to teach others what is healthy masculinity, check out our top tips for being a positive male role model.

  • Dove Who are Dove Men+Care?
    Who are Dove Men+Care? Our mission

    We’re on a mission to help all men and dads care for themselves and the people they love. Learn why (and how) we’re making self-care for men a daily practice.