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RACIAL EQUITY

The
CROWN Act

 

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We’re helping to end race-based hair discrimination

The time to act is NOW. Join us to help #PassTheCrown Act and end race-based hair discrimination today.

CROWN ACT PETITION

The CROWN Act

Watch video to learn more

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crown act matters

Why The CROWN Act Matters

See how race-based hair discrimination continues to affect Black women.

Show More Why The CROWN Act Matters

Why The
CROWN Act matters

  • Buisness women

    A Black woman is

    80%

    more likely to change their natural hair to meet social norms or expectations at work.

  • Women on computer

     Black woman are

    1.5x

    more likely to be sent home from the workplace because of her hair.

  • Mother and daughter

    1 in 2

    Black children experience hair discrimination as early as five years old.

  • And the impact can last a lifetime.
Image of Unliver EVP & COO of North America, Esi Eggleston Bracey

Esi Eggleston Bracey,

Chief Growth & Marketing Officer

Unilever Personal Care North America

Image of Unliver EVP & COO of North America, Esi Eggleston Bracey
CTA: My Hair, My CROWN
RESOURCE

My Hair,

My CROWN

My Hair, My CROWN is a new Dove Self-Esteem Project tool for educators, parents and mentors to boost hair confidence in kids with coils, curls, waves and protective styles, while building allyship in young people. Download the resource today.

DOWNLOAD KIT (PDF 5.3MB)
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Shop our Hair Care Collections

This collection delivers tailored care that works in harmony with your unique hair, enhancing its beauty so you can bring out the best in your color, texture, or cut.

SEE COLLECTION

More about The CROWN Act

More of Dove's involvement with Racial Equity

We’re committed to championing racial equity and amplifying Black voices.

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I've carried three babies in this belly, and earned every grey hair. I want all mothers to see that their bodies are perfect just the way they are."

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