#MabroukKbirti with the Dove Self-Esteem Project

#WelcomeToWomanhood with the Dove Self-Esteem Project

New research from Dove shows 73% of girls feel pressured to conform to unrealistic beauty standards almost overnight.* This needs to change. Join our mission today to make the transition to womanhood positive and empowering for everybody.


Download the Confidence Kit

Help build body confidence and self-esteem (PDF, 9.75mb)

The Dove Self-Esteem Project is on a mission to to build confidence in 250 million young people by 2030. Download our new Confidence Kit now for expert advice on speaking to girls entering womanhood.

#WelcomeToWomanhood: A Dove Film

More than 3 in 4 girls wish the people in their lives knew the impact of their negative comments.* Let’s erase these harsh words so all girls can embrace their most authentic selves.

Watch the film
#MabroukKbirti: A Dove Film

Hear the stories of the girls calling for change

73% of girls feel pressure from friends and their social circles to aspire to unrealistic beauty standards.* Hear their personal stories and learn why we need to change this together.

Hear their stories
Dove Toxic advice is harming girls’ self-esteem