• 1

    Cleanse first

    Dirt can get trapped under lotion and inside pores (which can then lead to breakouts), so always shower before applying moisturizer. 

    Lathering up with a caring, hydrating cleanser like our Dove Men+Care Clean Comfort Body + Face Wash also helps. Made with MicroMoisture technology, it leaves your skin feeling stronger, healthy, refreshed and hydrated.

    One more tip: Ensure your shower isn’t too hot, which can also cause skin to dry out.

  • 2

    Apply to damp skin

    After you step out of the shower, apply your moisturizer to damp skin rather than after you’ve toweled it dry. This helps your skin absorb it, which means you get the most out of your lotion.

  • 3

    Start small + work your way up

    If you want to know how to moisturize your face, start with a fingertip-sized amount and apply more moisturizer if you feel it sinks in before you have covered all areas. If you start off with too much, your moisturizer can build up on your skin rather than sinking into it. For your body you can use a little more, especially for dry skin areas like hands, feet, elbows and knees.

    And don’t forget – oily, blemish prone skin needs moisture, too. When skin is dehydrated, it can produce more sebum to overcompensate for this lack of moisture, which can then lead to oiliness and shine. Just make sure the lotion you use is fast-absorbing and non-greasy.

  • 4

    Combine with SPF

    Combining SPF with your moisturizer is the most efficient way to help protect skin from UVA/UVB rays while ensuring it stays hydrated. If you choose separate products, always apply moisturizer before SPF.

  • 5

    Pick the best moisturizer for your skin type

    It’s not all about how to apply moisturizer – it’s also about finding what works for you and your skin.

    To protect and hydrate your face, add Dove Men+Care Hydrate+ Face Lotion to your self-care routine. It’s fast-absorbing, non-greasy and infused with broad-spectrum SPF 15, to give you a little sun protection. To give your body extra hydration, we recommend Dove Men+Care Refreshing Hand + Body Lotion. For nourishing rough, dry skin, choose Replenishing Hand + Body Lotion. And for dry, sensitive skin, try our Calming Hand + Body Lotion. Formulated with glycerin, our non-greasy, fast-absorbing lotions all nourish skin with 48-hour moisture. 

    And finally, how often should you moisturize? We recommend hydrating your skin daily, so it gets the regular protection and care it needs.

    Now you know how to moisturize your face and body, discover more tips for keeping your skin hydrated.


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