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WNFC
We’ve partnered up with WNFC, the top professional women’s American football league in the US, to empower girls and help build their body confidence through the power of football.
Watch our FIFA World Cup
2026™ commercial
Together, we can keep girls playing
Dove X FIFA World Cup 2026™ Collection
Score a winning routine with our limited edition Beauty Bar, hydrating body wash, exfoliating body scrub, moisturizing hand wash, deodorant stick and antiperspirant deodorant spray in a fresh sage and palo santo scent.
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More #KeepHerConfident partners
We're joining forces with these organizations to help spread the word about our mission to keep girls in sports.
Click on the logos to find out more.
Body confidence resources
Become a Body Confident Sport coach
DOWNLOADS
Body Confident Sport Program
1 in 2 girls who quit sports are criticized for their body type. So we’ve put together a scientifically proven set of tools to give coaches the tools they need to promote body confidence within their teams.
Login or Register to download#1 reason girls quit sports is
low body confidence
FAQs
Dove, an official sponsor of the FIFA World Cup 2026™, is using one of the world’s biggest sporting stages—and the global spotlight on the men’s game—to reach millions and shift the conversation to girls, helping them stay in sport with confidence.
WNFC, Positive Coaching Alliance, US Soccer Foundation, BGCA. Dove is also proud to expand its Body Confident Collective to include soccer legend Mia Hamm and standout star Alyssa Thompson, bringing authentic soccer credibility to the FIFA World Cup 2026™ stage.
Dove is bringing The Game Is Ours to the FIFA World Cup 2026™, championing girls’ confidence and reminding the world that while body shaming can push girls out of sport, joy keeps them in the game.
Dove research shows that 1 in 2 girls who quit sports are criticized for their body type. We are on a mission to shift focus onto the joy and confidence that keeps girls in the game while working to combat the increasing self-esteem pressures they face.
The Body Confident Sport program is the first-ever evidence-based tool proven to build body confidence in girls ages 11-17, empowering coaches, caregivers, and mentors to help girls stay in the game.
The program launched in 2023 and was co-developed by Dove and Nike with leading experts including CAR and the Tucker Center. The program is clinically proven to strengthen body confidence and reduce appearance pressures in sport environments.
The Dove Self-Esteem Project is the largest provider of body confidence and self-esteem education globally, having reached over 137M young people across 150+ countries through no-cost, academically validated education. The Dove Self-Esteem project is committed to reaching 250 million young people by 2030.