Skip to content
Dove
Men+Care
Baby Dove
Meet NEW Dove Whole Body Deo: 72h odor control, all over
Find Dove Near You
Sign Up & Save
Meet NEW Dove Whole Body Deo: 72h odor control, all over
Girl smiling on a track field wearing a purple vest and holding a relay baton

#KEEPHERCONFIDENT

You buy Dove, we donate

We’ll donate $0.05 for every Dove item you buy to help support girls in sports*

*For every item purchased at Walmart from now until Dec. 21, 2025, Dove will donate $0.05 to Big Brothers Big Sisters of America, and for every item purchased at other retailers Dove will donate $0.05 to Boys & Girls Clubs of America, with a minimum donation of $100,000 and maximum of $150,000 at each retailer, respectively. For more info, see here.

SHOP DOVE TO DONATE
Billie Jean King smiling with a tennis ball and racket in her hands
Girl running on the street and smiling

The current score

Why did we partner with these ambassadors to help build girls’ body confidence? Because 48% of girls who drop out of sports were told their body wasn’t right for it. And we want to change that – to #KeepHerConfident and in the sports she loves.



Did you spot our commercial during the Big Game?

Help build

girls’ body confidence

We co-created the Body Confident Sport program to help empower sports coaches with tips on how to teach positive body image in sports. Click the ‘copy link’ button to share the Body Confident Sport program with a sports coach and help them support girls in sports.

COPY LINK

  • Coach
    1. Advice from experts

    We partnered with researchers and experts from the Centre for Appearance Research and the Tucker Center for Research on Girls & Women in Sport to create these coaching tips.

  • Coach
    2. Downloadable resources
and guides

    This program covers topics from, ‘What is body talk?’ through encouraging girls in sports to accept their body and recognize the importance of listening to their body and its needs.

  • Coach
    3. ‘How to use’ guides for coaches

    Body confidence can be a tricky topic. That’s why we included guides with coaching tips on how to deliver each session to your athletes to help them understand important messages.

Sports reIllustrated

There’s no such thing as the ‘perfect’ body for sports. That’s why we worked with Sports Illustrated to spotlight 10 young athletes, sharing their stories to inspire the community in this special-edition issue, Sports ReIllustrated.

READ THE DIGITAL ISSUE

Young Venus Williams holding a tennis racket behind her shoulder
Venus Williams now holding a tennis racket behind her shoulder
Venus Williams now holding a tennis racket behind her shoulder

The future is confident

Join our mission to help build girls' body confidence to keep them playing the sports they love. Who knows where this self-belief could take them?

How to help build girls’ 
body confidence

Even the smallest action can have a big impact on building girls’ body confidence in sports. What’s one thing you could do to show your support?

Share the Body Confident Sport program with a coach Give my teammates a pep talk Teach my child positive body talk Share the Dove commercial with a friend

How to help build girls’ 
body confidence

Even the smallest action can have a big impact on building girls’ body confidence in sports. What’s one thing you could do to show your support?

Link copied!

Buy Dove to Donate

Show your support for girls in sports with your purchases

EXPLORE MORE

Dove Whole Body Deo Coconut & Vanilla Cooling Spray 4 oz packshot

Whole Body Deo Coconut & Vanilla Cooling Spray
spray deodorant
Dove Whole Body Deo Raspberry & Rose Cooling Spray 4 oz packshot

Whole Body Deo Raspberry & Rose Cooling Spray
spray deodorant
Dove Hydration Boost Body Wash packshot

Hydration Boost Body Wash
body wash
Dove Glow Body Wash 20 oz packshot

Glow Body Wash
body wash
2023 Good Housekeeping Award
Damage Therapy Intensive Repair Shampoo – Dove packshot

Dove Damage Therapy Intensive Repair Shampoo
shampoo
2023 Good Housekeeping Award
Damage Therapy Intensive Repair Conditioner – Dove packshot

Dove Damage Therapy Intensive Repair Conditioner
conditioner
Volume & Fullness Advanced Dry Shampoo – Dove packshot

Volume & Fullness Advanced Dry Shampoo
dry shampoo
Dove Niacinamide + Even Tone Cream Serum 8oz packshot

Niacinamide + Even Tone Cream Serum
body serum
  • Laureus logo
    Laureus

    Laureus transforms young lives through sport and has helped over 62,000 young athletes so far with their grants. Now, they’re helping us spread the word about the Body Confident Sport program.

  • WNFC logo
    WNFC

    As the top professional women’s American football league in the US, WNFC will help build girls’ body confidence by hosting empowering Got Her Back football camps and clinics.

  • WBCA logo
    WBCA

    The WBCA helps coaches become better leaders and mentors. They’re joining us to host the High School Drive-In Day at the 2025 WBCA Convention to help build girls’ body confidence in sports.

#1 reason girls quit sports is

low body confidence

  • Girl smilling in a swimming pool

    Girls with low body esteem are

    3x more likely to drop out of sports

    Sienna struggled with body self-consciousness, felt the pressure of being judged by her peers, and quit swimming.

  • Girl smiling in a yard

    49% of girls who quit sports

    were mocked, criticized & bullied about their body size

    Sofia worries about negative body talk in the locker room and dreads appearance critiques from her peers.

  • Girl smiling on tennis court

    Girls quit sports due to

    body image concerns at 2x the rate of boys

    Lucie fears others will judge her for looking red-faced and sweaty while playing tennis.

  • Girl smiling on basketball court

    More than half of girls

    don't feel confident in how their bodies look

    Michaela worries about how she looks in her uniform & feels pressured to meet others’ expectations about her appearance.

  • Girl smiling on track field

    Approximately

    2 in 3 girls consider quitting the sport they love

    Alix disliked how her legs looked while running track and lost interest in the sport she once loved.

  • Keep her confident
    and in the
    game