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Whether it’s on the court, track, or field, she deserves to feel body confident – but 45% of teenage girls are quitting sports globally – and body dissatisfaction is the #1 reason why. Our research shows that in the US alone, 48 % of girls have been told they don’t have the ‘right body’ for sports and 56% have been judged on their physical appearance. However, 69% of girls shared that if they were more body confident, they would’ve continued playing sports for longer.
The benefits of sports are well known, but for many girls, sports can be an intimidating environment. Alongside Nike, the Centre for Appearance Research (CAR) and the Tucker Center for Research on Girls & Women in Sport, we’re on a mission to change the game for girls in sports through the Body Confident Sport program. And that’s not all, renowned tennis champion and all-round icon, Venus Williams has joined us to empower girls everywhere with positive self-esteem.
Whether you’re a parent, coach, or have a young athlete in your life, we want to help you keep girls in sports feeling body confident. Read on for some inspiring words of wisdom from Venus and to find out more about our Body Confident Athletes program.
If you’re a parent, mentor or guardian, share this link with your child’s coach to give them access to Body Confident Athletes – our set of evidence-based tools to build body confidence through in-person coaching, promoting positive body image in athletes and encouraging girls to stay in sport.
