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Beauty in the AI age

Two decades ago, Dove made a stand in challenging false beauty standards. Today, as we transition into an era where 90% of content is predicted to be AI-generated by 2025, our message still stands: keep beauty real.

Dove Campaign for Kids Online Safety
TO THE NEXT 20 YEARS

Our vow to

real beauty

1 in 3 women feel pressure to alter their appearance because of what they see online, even when they know the images are fake or AI-generated. The rise of AI poses one of the greatest threats to real beauty in the last 20 years, meaning representation is more important than ever.

That's why Dove is renewing its vow to champion real beauty, with a commitment to never using AI to create or distort women's images.

CTA: My Hair, My CROWN
A GLOBAL REPORT

The Real State

of Beauty

To mark 20 years since the ‘Campaign for Real Beauty’, Dove has conducted a sweeping study of beauty around the world. We spoke to 33,000 people across 20 countries. While there has been some positive change, the state of beauty in 2024 still isn’t pretty.

Read Research
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GENERATE REAL BEAUTY 

/imagine a beautiful woman

AI doesn’t imagine beauty in a human sense, it simply reflects the way we talk about it. That’s why we want to shape the AI definition of beauty for the future, together.
To help set new digital standards of representation, we created the Real Beauty Prompt Playbook. Easy-to-use tips on how to create images that are representative of real beauty on the most popular generative AI programs, together with a glossary of terms to make your prompting more inclusive.

DOWNLOAD OUR AI PLAYBOOK [PDF 29MB]