Dove has always stood for superior care and real beauty by real women. The new campaign from Dove deodorant is no different. With a commitment to celebrating diverse beauty and encouraging self-confidence, Dove supports inclusivity through meaningful & impactful campaigns that continue to redefine the landscape of real beauty and inclusivity for all women.
With the launch of another inclusive campaign, Express Yourself in 100 Colours, Dove deodorants encourage ALL women to celebrate their individual style and to express themselves in 100 colours, freely and confidently, fostering a culture of "Colour Confidence".
As part of this campaign, Dove Invisible Dry deodorants, an antiperspirant is tested on 100 colours, and leaves no white marks or stains on your favourite garments, giving all women the confidence of superior underarm care. The innovation behind this, not only changes the way we think about fashion but also creates a sense of empowerment and freedom for every woman.
For the second consecutive year, Dove deodorants proudly stand as a sponsor of the Hollywoodbets Durban July, Africa's greatest horse racing event, presenting an inclusive shift in fashion. This year, we introduce a collaboration with the visionary fashion designer Balini Naidoo-Engelbrecht, a rising star in South Africa’s fashion scene.
Balini’s extraordinary journey was ignited by a personal experience – witnessing the challenges faced by a visually impaired family member while they were selecting clothing. This encounter fuelled her commitment to empowerment, giving birth to the innovative balini™ brand.[1]
Balini creates innovative designs that seamlessly integrate the Braille Identification System, fostering inclusivity and accessibility for visually impaired individuals within the realm of fashion.
And this is why Dove [2] deodorants have proudly partnered with balini™. Whether sight-abled or sight-impaired, no woman should be left behind. We want her to Express herself in 100 colours with confidence.
This partnership represents a significant milestone in the journey towards a more inclusive and diverse fashion industry. It promises to unlock an experience like no other, where women from South Africa’s diverse backgrounds get to experience fashion inclusivity at the most-attended horse racing and fashion event in Africa – The Hollywoodbets Durban July 2024.
As we anticipate the excitement of the Hollywoodbets Durban July, Dove invites everyone to join us in celebrating diversity, inclusivity, and the power of self-expression.
Let's come together to support a future where fashion knows no boundaries and where all women feel empowered to be colour confident in their unique way.
1. Balini Naidoo-Engelbrecht
2. Dove Website https://www.dove.com/za/home.html