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Dove x Nike: Building body confidence in sport

Dove x Nike: Building body confidence in sport

57% of teenage girls are quitting sport – and low body confidence is the #1 reason why. We teamed up with Nike to launch the ‘Body Confident Sport’ program to reach girls everywhere. Join us to help boost girls’ body confidence in sport.

Body Confident Sport is a specialised programme proven to boost the body confidence of girls in sport. In partnership with Nike and world-renowned academic experts at the Centre for Appearance Research and Tucker Center for Research on Girls & Women in Sport, we developed an industry-leading, evidence-based program to boost girls’ body confidence and help them thrive in sport.

This in-person program is aimed at 11 to 17-year-old girls and delivered by coaches in PE classes and after-school programmes. It includes three in-person body confidence coaching sessions, delivered by coaches to girls.

Since 2004, Dove has been working to arm the next generation with tools to build body confidence and self-esteem so that no young person is held back. As the world’s leading provider of self-esteem and body confidence education for girls, we have a responsibility to support girls wherever their self-esteem is at stake. We are proud to team up with Nike to support women and girls in sport, to make it a place where they can thrive and feel like they belong.

Building body confidence in sport

Share our body confidence resources with a coach

Introducing Body Confident Sport – our external partner website that features a set of evidence-based downloadable tools for sport coaches. Support our goal of building girls’ body confidence through in-person coaching that helps with promoting positive body image in athletes and encourages girls to stay in sport. Click to copy the link and share it with your child’s coach by email, text or social media.

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Unwanted attention is never her fault

It’s never her fault: Make her coach aware of any issues. Remind her that capability isn’t defined by appearance.

Unwanted attention is never her fault

It’s never her fault: Make her coach aware of any issues. Remind her that capability isn’t defined by appearance.

Any body can be an athlete

Reassure her: Show her diverse female athletes. Enjoying sport is for all body types.

Enjoyment over appearance
Enjoyment over appearance
Enjoyment over appearance

Create body talk free zones: Remind her that her sporting enjoyment is completely unrelated to her appearance. 

Avoid comparisons

Remind her: Avoid social comparisons and focus on her abilities.

Has is become about her body?
Has it become about her body?
Has is become about her body?

If sport has become about changing her body’s appearance: Remind her that sport should be a source of friendship, fun and achievement.

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YOUR DAILY DOSE OF DOVE LOVE

I grew up surrounded by narrow ideas about how a woman should look and what she could be. I’ve overcome those limits and make no apologies for embracing my ambition and my natural beauty."

Cora