Our work with the World Association of Girl Guides and Girl Scouts.
A joint mission to empower girls
Representing more than 10 million girls in 153 countries, the World Association of Girl Guides and Girl Scouts and the Dove Self-Esteem Project already share a common vision: a world where young girls feel free of worries about their appearance; free to be themselves. Our mission is to empower girls by strengthening their body confidence and self-esteem. It’s an important mission, especially when eight out of ten girls are so concerned about their appearance that they avoid important activities such as putting their hand up in class. By building their body confidence and self-esteem, we can help girls reach their full potential.
Body confidence and self-esteem boosting tools
It’s a huge goal, but here’s how we’re achieving it: body image experts from the Centre for Appearance Research – University of West England, DSEP, and WAGGGS created the Free Being Me programme in 2013 – a body confidence and self-esteem boosting education activity pack for children aged 7-10 years old, 11-14 and 15 years old and above. Just a year after its creation, the project reached young people in 85 countries. Now, it has reached over 8 million young people in over 150 countries – including some very inaccessible locations, such as a Free Being Me camp which involved young girls from all of Sudan’s 18 states, and FBM activities amidst the Ukraine war.
Together in 2017 we launched ‘Action on Body Confidence': a new programme designed to support two age groups of young girls – younger group (7-10 year-olds) , and older group (11-14, and 15 years old and above) – to plan, develop, and implement their own body confidence-related advocacy projects and engage decision-makers at the local, national or international levels. It’s just one of the many ways we’re helping young people build confidence in everyday life.
Together with WAGGGS, we’re helping millions of young girls around the world be who they want to be. You can find out more about WAGGGS on their website or download our Free Being Me programme.
