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Our Mission
Real and Inspirational Stories
8 in 10 youth mental health specialists say social media is fueling a mental health crisis.* Join us on our mission to make social media a more positive place by writing to your local MP and helping us safeguard our children from the impact of social media on mental health.
We are committed to a landmark new initiative as part of our 2025 commitment to reduce plastic waste – reducing our use of virgin plastic by 50% (against a 2019 baseline) saving at least 9,000 tonnes a year.
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Build your everyday #SelfCare routine
By age 13, 80% of girls distort the way they look online.*
Let's create a more inclusive definition of beauty so that young people growing up with social media can grow up with confidence. Join us.
Use our Confidence Kit to have the Selfie Talk
Help young people build resilience & self-esteem
Champion real beauty over digital distortion
Share your #NoDigitalDistortion Pledge
*Based on the research results from the U.S. surveying girls who use social media US n=556 age 10-17.