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Take care, be safe: How we’re caring for our community
Taking care of ourselves and each other and staying safe are important messages we all need to reinforce. It’s important to show the world that care can have a big impact. Find out more about the actions we’ve taken to contribute to global efforts below:
#CareFromDove
Care is at the heart of what we do. As we come together as part of the global effort and response to the pandemic, we’ve taken action by providing care and support for frontline healthcare workers.
We’ve donated over $7.5 million globally.
We’re providing personal care and beauty products to front-line medical workers and hospitals, including hotels providing accommodation for nurses, in-field hospitals and paramedic services across Canada.
Together, with our Dove family, Dove Men+Care and Baby Dove, we committed to providing ongoing care and support to frontline healthcare workers in our community throughout the pandemic.
As a brand that cares, we redirected the media investment behind some of our advertising to reinforce the WHO guidance on the importance of hand washing properly and frequently to care for yourself, your loved ones and the world. It doesn’t matter which brand you use – you can wash with any soap, just remember to do it often.
#SelfEsteemAtHome
As the largest global provider of self-esteem education, the Dove Self-Esteem Project is helping parents, carers and guardians support young people’s mental wellbeing at home while schools are closed. As well as free online tools and resources, we also launched a new mini-series on social media hosted by body positive influencer Megan Crabbe (@bodyposipanda). We developed each episode with body image experts to ensure they have a positive impact, covering the topics of: ‘Wellbeing at Home’, ‘Using Social Media Wisely and ‘Building Body Confidence’.
Globally, Unilever – the owner of Dove, contributed $153 million to help the fight against the pandemic through a number of initiatives including:
- $76 million worth of product donations, including soap, sanitiser, bleach and food, to the COVID Action Platform of the World Economic Forum, who are supporting global health organisations and agencies with their emergency response.
- In addition to product donations, Unilever adapted its current manufacturing lines to produce sanitiser for use in hospitals, schools and other institutional settings.
- They also created partnerships and handwashing education programmes, delivered through national health authorities and NGOs, to support local communities and those who are most in need.
