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Beauty in the AI age

Let’s #KeepBeautyReal

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A blue and gold illustration with a big "20" in the shape of balloons. The Dove logo is positioned on the right hand side of the "20" and there is confetti around the illustration

20 years of Real Beauty

We're celebrating the 20th anniversary of our campaign for Real Beauty and we know that when your body feels good, so do you. Give your routine and your confidence a boost with these hair and skin care heroes.

Relaxing Care Lavender & Chamomile Bubble Bath Front packshot

Relaxing Care Lavender & Chamomile Bubble Bath
bath products
Renewing Care Peony & Rose Bubble Bath Front packshot

Renewing Care Peony & Rose Bubble Bath
bath products
Glowing Care Mango & Almond Bubble Bath Front packshot

Glowing Care Mango & Almond Bubble Bath
bath products
Relaxing Care Lavender and Chamomile Scent Bath Salts Front packshot

Relaxing Care Lavender and Chamomile Scent Bath Salts
bath products
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PRODUCT QUIZ

Build your perfect

self-care routine

Create a self-care routine at home, tailored to you.

We're on

a mission

We're dismantling toxic beauty standards and creating a truly inclusive vision of beauty.

  • Our partnership with Nike
    REDEFINING BEAUTY
    Our partnership with Nike

    Teenage girls are quitting sports at an alarming rate. We've teamed up with Nike to help boost body confidence in sports.

  • A call for kids' online safety
    REDEFINING BEAUTY
    A call for kids' online safety

    Join us on our mission to make social media a more positive place.

  • Dove Beauty Bias
    REDEFINING BEAUTY
    Beauty Bias

    We all know society has very set ideas of what it means to be beautiful – and it goes far beyond what we can control.

Expert tips & solutions

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YOUR DAILY DOSE OF DOVE LOVE

I don't often see dark skin in the media, and skin conditions even less so. I want everyone to see that being a Black woman with vitiligo is a source of resilience and pride."

Beatriz